I think every entrepreneur, at some point, has to face what side they are going to be on in the celebrity death match between leading based on your vision and leading based on your empathy for the needs of your market. On one side, we have Steve Jobs, who continually developed new products that the…
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Celebrity Death Match: Steve Jobs, Henry Ford, and The Dalai Lama vs. P.T. Barnum, Larry Page, and Calvin Coolidge2 weeks ago
Before we get started, let me just say this one thing … Your website will never be done. You should always be working to update and improve your online presence and evaluating how it is bringing you results (and even if it is bringing you the results you want). Given that, it’s important when you’re…
Most people think financial analysis means gathering all of the data about how every single penny is earned and spent in their business. For many of us, that feels like a very tedious and lengthy task. The experience I really want you to associate with financial analysis and planning, with really getting your metrics right…
In last week’s article on “Why You Should Be Selling Emotions, Not Features”, we talked about how having in-person sales conversations can greatly improve your chances of learning what emotionally activates your customers. Today, I want to share with you more about how to evaluate your customer’s emotional landscape and what motivates them to buy….
Most entrepreneurs, when they’re developing their products and services, sit down in a vacuum of their own ideas and their own teams, trying to make their product better. They attempt to figure out what features would be the coolest and what they think people really want. But what if you knew how your customers…