Bryan Franklin in the Green Room

  • You get what you measure (what are you measuring?)
    3 days ago

    Most people think financial analysis means gathering all of the data about how every single penny is earned and spent in their business. For many of us, that feels like a very tedious and lengthy task. The experience I really want you to associate with financial analysis and planning, with really getting your metrics right…

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  • Three Factors That Motivate Your Customers to Buy
    3 weeks ago

    In last week’s article on “Why You Should Be Selling Emotions, Not Features”, we talked about how having in-person sales conversations can greatly improve your chances of learning what emotionally activates your customers. Today, I want to share with you more about how to evaluate your customer’s emotional landscape and what motivates them to buy….

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  • Why you should be selling emotions, not features
    1 month ago

      Most entrepreneurs, when they’re developing their products and services, sit down in a vacuum of their own ideas and their own teams, trying to make their product better. They attempt to figure out what features would be the coolest and what they think people really want. But what if you knew how your customers…

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  • 3 Myths About Success
    1 month ago

      Entrepreneurs: Be careful what you wish for Last week, I recorded a webinar highlighting a new project that I am over the moon about. I had spent literally hours of preparation with the team making sure all the talking points for the webinar were the absolute best they could be and we had a…

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  • What I’ve learned from Silicon Valley strategic geniuses
    2 months ago

    You are already winning the game you are playing. Here’s what I mean. Your actions determine what field you are on, what position you are playing, and what the score is on the board. But for many of us, we are trying to score a touchdown on a baseball field. That’s because we have built…

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