Bryan Franklin

Want Your Business To Fail? Here’s the Fastest Way to Make that Happen

10 years ago

People say, kind of tongue-in-cheek, that the number one reason companies fail is not enough sales. But I’ve actually observed that the number one reason companies fail is they do things in the wrong order.

Adventurous entrepreneurs, startups, and small business owners doing the one-on-one model often find it hard to create success in addition to having a lot of freedom and flexibility. You all want to succeed and to know how best to leverage your time simultaneously.

The first thing to get straight when you’re trying to guarantee success along with freedom and flexibility is that you have to break down all of the larger objectives into smaller pieces.

And then—the critical component—you have to sequence those pieces in the right order.

There’s a Wrong Way to Scramble an Egg

As education moves to the Internet, there are hundreds, even thousands, of entrepreneurial education systems you can buy and learn from online. You can buy a program on how to get leads on Facebook. You can buy a program that will teach you how to do a video sales letter. You can buy a program that will teach you how to do one-on-one sales.

In fact, I’ve got one of those that’s been very successful.

But here’s the problem: if you don’t know how to sequence these tools, if you don’t know what order to put them all in, then you’ll end up with a big mess.

I was talking with my nine-year-old son about the word “can’t,” which he was starting to use semi-frequently. “I can’t do this, I can’t do that…” So I let him in on a little secret—the word can’t is actually a special word that contains a hidden message. And the hidden message is that you really can, you just need to know the order of the steps.

For example, he can make scrambled eggs. I asked him, “What are the steps for making scrambled eggs?” And he walked me through the sequence. “Get the egg out of the refrigerator, crack it into a bowl with milk, beat the mixture with a fork, put a pan on the stove, turn the stove to medium heat, put butter in the pan, pour in the egg mixture,” and so forth.

I said, “Well, what would happen if you put the whole egg into the pan while inside the refrigerator, scooped butter into the pan, added milk, beat the egg, cracked it open, then turned on the stove?”

…You’d have a cold, greasy mess and a potential house fire. In other words, a total disaster. And you’d still be hungry.

The Right Sequence Makes Things Easy

Even though you carried out each step of scrambling the egg and did part of the process correctly, doing it in the wrong order makes all the difference between a scrambled egg and failure.

So, to any entrepreneur who’s constantly fighting for more time (and greater success), my advice would be that you’re doing parts of the process right. But you’re probably doing them in the wrong order.

Determine your goal and the proper sequence, wherein the success of each small step facilitates the ability for you to do the next one. A good way of knowing you’re doing things in the wrong order is if any part is particularly hard. If you’re finding one of the steps really difficult, that means you’ve missed something.

Get More…

To help you figure out the right order, I have a free offer for you. It’s a plan to evolve your business even further, faster than you thought possible. All you have to do is fill out the orange box in the top right corner of this page–-I’ll send you a customized rapid growth plan for your business in the next 19 minutes.

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